We are often asked how to promote the Justgiving service to fundraisers, so we've created a document to give some suggested text for all your communications, be it online or offline, newsletter or website.
If you would like your fundraisers to use Justgiving to raise money or make a donation, you need to let them know three things:
What Justgiving is: a website that enables them to raise money or donate online
Why they should use it: it's quick, easy and 100% secure
Where they need to go to do so: a link to your fundraising area (like http://www.justgiving.com/jgdemo/supportus )
This file contains suggested text you can use and adapt for any purpose. It's not set in stone by any means, so feel free to play around as much as you want: Download justgiving_suggested_text.doc
But don't take our word for it, see how other charities get the message accross:
One World Action provide a fundraising pack to download on their own website that includes information on how to use Justgiving, as does the RNLI in their PDF fundraising packs
Similar advice is given to fundraisers on the Samaritans website, who also give hints and tips on how to make the most of Justgiving here, as do Bridge 2 Aid too.
I sent the above links a while back to Ron Millar, of the The Rotary Club of Salisbury, and he modified them for his own charity communications. See what he did by clicking on Download justgiving_instructions.doc
Tricia Cavell from St Richard’s Hospice also emailed me the other day about how sending our flyers to their supporters led to more fundraising pages:
Just to let you know we sent the flyers out last week to all those participating in our upcoming sponsored events and the response has been really good! I am sure you can see from our site there has been a significant increase in people creating pages as a result ( probably 10-15 in last few days) . We had already given information to them all about setting up a fundraising page on justgiving – yet the flyer has obviously got the message across more.
So remember, whilst linking from your site is important, don't forget the power of the post!
Can you please send me some JG flyers to send out to our supporters:
Cheryl Davis
St. Michael's Hospice
25 Upper Maze Hill
St. Leonards on Sea
TN38 0LB
Posted by: Cheryl Davis | March 03, 2008 at 12:28 PM