Blog review of the year - Part 1
Yes, it's that time of year when lazy copywriters review all the hard work they've done over 11 months to give themselves one easy month of re-writing old stories.
Having said that, a bit of reflection at this time of year is always nice, so here's the first part of my (four part) review of Justgiving's 2007...
The year started with a bang - the release of our very first widget! This was one of the most exciting developments we've ever, er, developed and it proved to be really successful (and it spawned a newer version later in the year... but you'll have to wait to hear about that).
Also in January, we released a new email tool to help supporters spread the word about their fundraising pages - email is still the most popular, and probably the most effective, way that fundraisers get people to sponsor them.
The second month of 2007 brought you the first, but by no means last, marble-effect graph showing you how you can raise 30% more for the marathon with Justgiving.
This was based on our sponsor survey which showed that when asked "If you hadn't been able to sponsor your friend online, what would you have done?" 31% of sponsors said they "would not have sponsored their friend at all"
Also in the news that month were great examples of using widgets and an improvement to the charity account.
Ah, here was when the blog really started to hot up and we began to post more content, more often.
Notable highlights included the first ever Charity Website of the Month award, the introduction of tagging on fundraising pages and the release of some new (and free) fundraising flyers.
In addition, we let you know how to have your fundraiser promoted on our home page.
You also had the unenviable task of reading my thoughts on how to create donor evangelists using widgets and blogs and see pictures and find out more about the inhabitants of JG Towers: I'm not as weird as the biog makes me sound (honest) but I'm clearly not as easy on the eye as Sophie :-)
****UPDATE 5th December****
I've been made aware of a glaring omission from January's highlights, that being the introduction of the all-knowing, all-powerful, generally amazing charity helpdesk person that is Liz (#2) Smith. (I hope that means she'll talk to me again...)
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