More than just events

Here's a question I was asked last week by Sue from the Woodspring Association for Blind People:

I realise that this [Justgiving] is a great resource for people doing sponsored events for us, but could you explain how the site can be used for other forms of fundraising please?

For Sue, and the many others who've asked that before, here's my answer...

Let's start with some charity case studies. Medecins Sans Frontieres gave us a breakfast talk last year entitled Beyond Events: Raising Funds By Unleashing Supporter Creativity.

Download the notes below to read how 'special occasion' and 'in memory' fundraising pages account for 25% of their donations through Justgiving.
Download MSF_talk.doc

WaterAid also gave a breakfast talk in August about achieving 2x growth by tapping into non-traditional revenue streams - which for them were 'celebration' pages and 'in memory' pages.

Through effective and persistent promotion, the charity had more than 50 wedding fundraising pages set up for them last year alone. Read their talk to find out how they did it:
Download wateraid_talk.doc

Another thing to remember is that fundraising pages can be created for literally anything - the only limit is the imagination of the person (or charity) raising money! Have a look at the Inspiration for Fundraisers or JG: A-Z categories on our fundraiser blog for examples of the amazing variety of things people do on the site.

We mentioned the two charity examples above, plus even more about what we term 'Non event Fundraising', in our welcome pack. Read more in the PDF below, or have a look at these past examples.

Download raise_more_money_2.pdf

Also on this theme, one of the great things about our latest charity website of the month, NAPAC, was the way they promote all these different types of fundraising on their own site.

And that is one half of the secret of 'Non event Fundraising' - both MSF and WaterAid promote the fact that Justgiving can be used for more than just events (else we'd be called Justevents...) - they give examples of these pages with strong calls to action and they reap the rewards.

Of course, having more pages depends on being lucky enough to get supporters who are motivated to take up challenges to fundraise in many weird, wonderful ways (like our very own Lee) - and that's where your job comes in :-)