If you've read this week's edition of Professional Fundraising, you'll have seen our very own head of client services, Tom Mansel, give his thoughts on social media and how charities can use it.
Or, as PF put it rather more alliteratively, if you're myopic about MySpace, terrified of Technorati, frightened of Facebook, Tom's the man with the social media plan...
A few pieces of advice from his awesome article are copied and pasted below:
DO find out who – and where – your supporters are, and start conversations with them
DO be clear on your objectives.
DO be prepared to lose some control
DON’T ban it
DON’T strive for perfection
DON’T obsess about your website
If that has piqued your curiosity and you'd like to read all of Tom's recommendations, go to the Professional Fundraising website.
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