RSS - you heard of it? Possibly. Have you used it? Probably (without realising it, too).
What does it mean? Really Simple Syndication, apparently. But who cares about that? What it does and enables you to do is what's important.
There are plenty of other great posts out there that explain it in great detail, but in a nutshell, most people use RSS to draw lots of content and info from many different sources into one place.
Are you on Facebook? Do you hang on your mini-feed's every update? Well, that's just a collection of RSS feeds from all the profiles of your friends. So instead of visiting all your friends profiles, you just watch the mini-feed come to you. It really is that simple.
Justgiving has had RSS feeds on the site for a while, and they are the brains behind our widgets - the widget is effectively a way of presenting the live feed from a fundraising page in a cool and funky way.
But it is the feed that transmits all the info the widget uses, info that can be read by any RSS reader.
Which, ahem, leads nicely onto RSS readers (aka RSS aggregators) and how to draw all your content together. There are lots of them out there, but two of the more popular are probably iGoogle and Netvibes (or you could jus use the Firefox browser).
Here are a couple of examples of what you can do on with both of them when you register for free:
On Netvibes...
Or iGoogle:

What I've added to both those examples are the feeds from the charities blog the status blog and our main Justgiving blog [well I had to really :-)], plus a feed from our Flickr site to keep you up to date with all things JG.
What's more interesting perhaps are the feeds from three random fundraising pages so you could keep on top of some or all of your fundraisers, checking how much they've raised.
To get the feed for a page, you just click on the RSS button under the donation totals, as shown below:

Quite a few phones come with RSS readers too these days, so you can even keep up to date with any fundraising page wherever you are - it's how I kept up to date with the Cutty Sark page.
I've also added a couple of feeds from two very interesting charity-centric blogs, not to mention the feed of the latest Fundraising news from Third Sector.
Both of those readers are very clever in that they let you share content, so you could add my JG example pages to your own iGoogle or netvibes page by clicking on this crazy Google link or lovely netvibes button below...
Also, you should take a look at the new BETA version of the BBC homepage - it's all based on RSS feeds from the different parts of the website and is a great example of a website giving its users control over what they see and how it's presented. More on that in the summer...