JG:Clinic part 3 - Emailing People

A short but important one today. If you've just built a fundraising page recently, or if you've got one without any cash on it yet then this could help.

Don't email everyone at the same time

Why not?

Well, let's say you've got 100 contacts you plan to email your fundraising page to. Within that potential donor pool, you'll have maybe five or more different types of person: close family, extended family, some colleagues, a few old school friends and your best mates for example.

You can't treat all of these people the same in your emails. Close family and friends (ie, your mum, dad, husband, wife and pet rabbit) should always be the first port of call. They need to get the page started with a bang.

Here's a grab from Dan and Andrew's Golfing Challenge page (click if it's too small):

Well done Mum and Dad. Once they've done their bit and put some decent money onto the page then you're free to craft your communications to the 'maybe' crowd. Due to the law of averages, your sponsors will look at the amounts others have donated and probably go for a similar figure.

Without that more personalised approach at the start, you could be stuck with a page that has a lower average donation. Just a thought.