A Lesson in Blog Fundraising

I started my blog, Take Off Your Running Shoes, as a fundraising exercise. The idea is that I want to raise £100,000 for cancer research, but I really, really do not want to have to run a marathon in order to contribute…partly because I am pretty washed out by the run of non-stop cancer treatment I’ve been taking since June 2004.

As the blog started to pick up readers I came up with a formula. I said that if everybody who reads my blog contributes one pound a week for one year, then I’d reach my target really quickly. The total is running at about £32,000 currently. Mostly, I’ve been incredibly impressed at just how generous complete strangers are; people I’ve only met across the internet have been ready to contribute hundreds of pounds. It’s also a symptom of how much cancer there is around these days – we are living in the cancer age, and everybody knows somebody.

Some friends I’ve spoken to who have run marathons for breast cancer organisations and raised thousands of pounds told me that when they tried to find out where exactly their £7000 or £10,000 or whatever would be going, they were not given exact answers by the charities. I felt it was really important, for me and for my givers, that I know exactly where my hundred thousand pounds will be spent. I got a “shopping list” from Gordon Rustin, founder of the CTRT (where my money is going) - £38,000 for a research nurse, that sort of thing. I think that is another reason readers responded to my appeal – there’s no sense of this money being spent on PR or anything not directly medical.

Every time donations slow down – a bit like when you lose readers on your blog – I start to panic and try and think of new ways to stimulate traffic to my Justgiving page. Every time, we hit another round figure – 20,000, 30,000 and so on – I’m celebrating.

Dinablog: http://takeoffyourrunningshoes.typepad.com

Dina Rabinovitch is a writer and journalist (read her Guardian column here) and her book 'Take Off Your Party Dress' is available to order here.

Comments

[Kare Anderson]

What a powerful way for Dina to bring out the happier and higher-performing side in others - most of whom never got to meet her face-to-face.

As a fellow journalist I was touched by her valor and ingenuity. You lived to create a cause that will continue.
.....

In a civilization when love is
gone we turn to justice and when
justice is gone we turn to power
and when power is gone we
turn to violence.

Opportunity is often inconvenient.

Remember the many
compartments of the heart,
the seed of what is
possible. So much of who
we are is defined by
the places we hold for each
other. For it is not our ingenuity
that sets us apart, but our
capacity for love, the
possibility our way will
be lit by grace. Our hearts
prisms, chiseling out the
colors of pure light.