Chugging? Seriously?

The internet is really good for all the stuff we find embarrassing to do in real life - and for lots of people (especially us Brits) asking for money is one of the hardest.

Today we came across two articles bemoaning the ease of giving online to support your friends from opposite ends of the publishing spectrum. One was in the Telegraph and the other said exactly the same thing in the Independent. It happened last year too.

Obviously, this week, it's highly likely that you know someone who is taking part this weekend. You might have sponsored them already, or plan to do so in the next few weeks. Odds-on you might get asked by more than one person. Decisions, decisions.

We all have our own personal rules about who or what we donate to, and it can become a contest in lots of cases. There's not much that can be done about that - communication is easier in the digital age. That's a good thing.

So here's our advice on how to prevent JG fatigue:

1. Remain anonymous.

You don't have to use your real name. Nobody will hold it against you - the internet was built on avatars after all.

2. Delete emails.

Ignoring email is much easier than ignoring someone standing infront of you with a form.

3. Give when you're ready.

There's plenty of time. Loads. Pre-JG it used to take charities months and months to get all their sponsorship money sent in. If a request comes in today, it can be dealt with when you're comfortable with it. The point is, when you do make the donation you can be safe in the knowledge you've made someone's day, regardless of the amount.

If you've got any ideas on how to make the warm and fuzzies better then please tell us, it's your website too.

*Update* The Guardian did speak some sense last month.