JG:Clinic part 7 - Using the Social Web

So you already have a Justgiving page. That's a great start but there are lots of other websites that can help your fundraising further. The best thing about the new social web is that all the individual services can work together to help you. Take a look at this lovely diagram:

A Justgiving page can be a starting point for an entire education about your fundraising. In the personal message section you can hyperlink to everything if you want to: your blog, flickr account, YouTube videos and everything else inbetween. The best part is, you can track the activity on all of these by subscribing to all the various RSS feeds.

The easiest way of doing this in our opinion is to set your browser homepage to Netvibes, Pageflakes or Google Personalised. My current favourite is Netvibes. Here's a shot of a demo page I built:

Click to go large

Clockwise from top right: Our MySpace comments, our blog, the FG blog, Justgiving tags on del.icio.us, our flickr stream and finally three fundraising pages that I'm keeping an eye on.

The beauty of RSS is being able to pull in all the content I want and put it where I want it, without having to visit all of the sites individually. It's easy to set up and much more convenient.

So are Justgiving users doing this? Yes. Have a look at Jeremy's blog. He has got everything and his fundraising page and blog work together seamlessly to keep all of his readers and sponsors up to date with his challenge. Follow his example and you'll spend less time chasing up your data, and your sponsors will feel more connected to your event.

Let me know if you're using other websites to promote your Justgiving page.

Comments

[Jeremy Jacobs]

Thanks for the plug. Much appreciated.